About us | Kristal So

From the regions close to the Adriatic Sea, from Dalmatia, where you can feel the smell of salt in the air, we brought to Belgrade the dream and vision of creating a company that will offer the highest quality products from the above - fresh salmon, prepared and processed according to the highest world standards, as well as the finest salt from all parts of the planet, needed for various purposes.

From coarse sea salt, which can be felt under your fingers and turns every dish into a specialty, through rock salt, which is responsible for the fineness of the leather and textiles we touch every day, to road salt, which makes our sidewalks and roads passable even on the coldest days. We import fresh, cold-smoked delicious salmon from distant seas. Over the years, with dedicated work, we have reached the Himalayas, where the healthiest salt of incredible colors and textures comes to us.

The company Kristal salt was founded in 1997, and in the first four years it dealt exclusively with the import and trade of salt, and in 2002 we started to refine, iodize and pack salt ourselves. In the first year we processed 4000 tons, already in 2006 we reached the result of 20000 processed tons, and in 2012 we processed more than 40000 tons of salt and thus became the leader on the Serbian market.

In 2013, our company created Natural fish, a work unit dedicated to the processing of all types of fish, among which stands out cold smoked salmon from Norway, a favorite among consumers in Serbia. The factory, which covers an area of 1000 m², contains state-of-the-art smoking chambers, slicing machines and vacuum packaging machines, but more important than technical achievements and standards are hardworking people, experts in fish and salt processing who, with their dedicated work, have made our products the best in the region.

Company history

This is our story in brief, from a small company that was engaged in salt trade, to everything that represents Crystal Salt today.

Beggining

1997

On July 8, 1997, the establishment of a company called GAT Promet, which initially dealt in salt trade. Headquarters in Živojina Lukića Street in Bežanijska Kosa.

First import of salt

1998

Import of the first quantities of table salt from Romania. First import of about 250 tons of salt.

First new business space

1999

In June of this year, the move to a new office space in Bulevar Nikola Tesla Street in Zemun. About 10,000 tons of salt were sold.

Proper naming of the company

2001

In November 2001, the company's name was changed to Crystal So.
On December 1, space was leased in Majora Zoran Radosavljević Street for the start of iodization and salt packing.

Beginning of own production

2002

In February, the start of production, finishing, iodination and packing of salt. Production in rented space.

First private label

2003

Production of the first branded rice and sugar products for the Delta Maxi company.
The first import of sea salt from the Dead Sea in Israel at the end of the year.

Product Range Expansion

2004

The beginning of the production of food supplements with vegetables in packages of 250g, 500g and 5kg.

Moving to a new facility

2005

In August, the transfer of production to a new facility owned by the company at the address of the company's current headquarters on Batajničko road in Zemun. About 15,000 tons of salt were sold.

First small packages

2007

In September of this year, the company made a big step forward in the market by placing the first salt products in dispensers, which later had a great effect on the recognition of the company's brand. The first products in packages of 250g, 350g and 500g.

Production of plastic packaging

2008

At the beginning of the year, the first automatic line for packing sugar with a capacity of 25,000 kg per shift was purchased.
In May, the first machine for the production of plastic packaging was purchased exclusively for the company's needs, which is why the company started to produce packaging for products in dozers for the first time.
About 29,000 tons of all types of salt were sold. Packed about 7000 tons of sugar in 1 kg packages for company and brand names.

Construction of a new production plant

2011

Due to the company's expansion needs, land was purchased in Krnješevci for the construction of a new production plant.

A major turning point

2012

One of the key years in the company's history, because in the same year 2 new production plants were built on previously purchased land in Krnješevci.
Construction of a new production facility and warehouse space for salt and sugar in Krnješevci.
In the summer of this year, the production of plastic packaging, as well as the packaging of sugar, was moved to a newly built facility in Krnješevci, where a new warehouse for raw materials was created on an area of 4,000 m².
In May of this year, the company plans an important step in further development and decides to invest in the construction of a production plant for the production of smoked salmon. In November of this year, the construction of a new production plant for the production of smoked salmon was completed.
A new Natural Fish Business Unit was founded.

Salmon exports to the EU

2013

In July, the production plant for the production of smoked salmon received the export number 06026 and thus achieved the right to market the product on the European Union market.
In April at the Global Seafood Expo, the company made its first business contacts with potential partners from the EU, and in November of the same year, it made its first export of Cold Smoked Salmon products to Italy to a client with whom we still do business successfully today. Export of about 20 tons of finished product of smoked salmon.

The first IFS certificate for Natural fish

2015

This year, the PJ Natural fish production facility received the IFS certificate for the first time, which will prove to be one of the key steps towards further development.

New production

2016

Started production for the needs of the first brand in PJ Natural fish for a retail chain in Italy.

Record salt sales

2019

Sold 57,000 tons of all types of salt. The company positioned itself as a leader in the production of retail packaging products of various types of salt and achieved cooperation with a large number of trade chains in the production of brands.

The largest fish exporters

2020

A record export of 550 tons of finished smoked salmon products was achieved. The company has become the largest exporter of fish products in Serbia.

New plant for salt production

2024

In Krnješevci, a new plant for the production of salt was built on an area of 2100m².

First IFS certificate for salt

2025

In April, the new plant for the production of salt in Krnješevci received the first IFS certificate.